If it is long and complex you risk customers mistyping.
2. Use keywords
Target keywords that describe your business and / or service for SEO visibility.
3. Keep it local
If you are a local business consider including your city eg. hastingskennels.co.nz
4. Be memorable
Millions of domain names exist, so coming up with a name that is unique, appealing and catchy makes sense.
5. Use appropriate domain extension
Extensions appear at the end of your website address. They do have specific uses so choose one that works for your business. Below are the more common domains that people are familiar with:
Common domain extensions explained:
- .nz – your country eg. .uk for United Kingdom.
- .com – the most popular, but bear in mind legal implications if using out of the USA.
- .co – a company, commerce or community.
- .info – informational site.
- .org – non commercial organisations, not-for-profits.
- .govt – government.
- .edu and .school – education.
Additional domains and protecting your brand
To protect your brand, purchase various domain extensions, this prevents competitors from registering other versions.
You don’t need to build a website for every domain, just forward extra domains to your primary website.
6. Act fast
Domain names sell quickly. They are also inexpensive, so when you have that great idea, register it! And keep an eye out for the new domains that are coming.
During 2014 hundreds more domain name extensions are coming, read about them here
Written by Kathleen Boyd