Why would you use LinkedIn Publisher?
- Your content is searchable both on and off LinkedIn.
- Your original content becomes part of your LinkedIn profile; it is displayed in the posts section of your profile.
- You can showcase your knowledge and expertise.
- Your followers and your connections will see your published posts.
- Members not in your network can follow you from your posts.
- If your post is seen enough times it may get picked up by LinkedIn Pulse.
Best practices for publishing long-form posts on LinkedIn
- A catchy title
- Engaging content - keep to the point – 300-500 words
- Great images and video
Getting started - grow your audience
As you begin publishing you will need to actively connect with your network to have them liking and sharing your posts so they are distributed beyond your immediate network.
A couple of ways to do this:
- Write about other Influencers; better yet, get in touch and interview them.
- Speak with your connections and ask them to send you a tip, then write about this.
Share your post
Make the most of LinkedIn Updates, messages and InMails to share your content on LinkedIn, ask your network to share your post too.
Share your post across other platforms like Twitter, Facebook and Google +.
As with all digital marketing, it pays to have a strategy in place. Posts for the sake of posts can result in a lot of wasted time. Plan what you want to write about, write it, and measure it. In the long run, you will have more engagement, brand recognition and potentially business. Once a week is more than enough to get started, and create purposeful, insightful posts.
Don’t worry if you haven’t got it yet, it is being rolled out over the coming months, you can go to this priority link to get in the queue.
Article written by Kathleen Boyd.