Hashtags originated on Twitter in 2007, and today are used by both brands and people alike, to gain more followers and potential customers. Not only on Twitter, #hashtags can be used on Facebook, Instagram, Pinterest, YouTube and other social platforms. They can be used to promote specific events or campaigns. You can search to see what people are talking about / interested in currently, and they provide an opportunity to join a conversation or engage with those having conversations about things relevant to your brand.
How to use the #hashtag
- Group all your words together, don’t put in a space
- Differentiate between words with Capital Letters - they don’t change the search result eg. #TgiF will give the same results as #TGIF or #tgif
- Use numbers if required; special characters and punctuation marks will not work
- Put hashtags at the end of your post or comment.
The @ symbol had its origins (around 1970) as a connector in email addresses before being picked up by Twitter in 2006, Facebook in 2009, and LinkedIn in 2013. It is now across the majority of large social media platforms such as Instagram, Google+ and Pinterest. You may have noticed that Facebook is rolling out your company page name in the profile banner area with the @mention at the moment - see below.
How to use the @mention (using Facebook as the example - see above):
- As you start typing in your status update @Kite, a drop down list will then appear and you can select your connection or company from the list that pops up.
- Keep typing the remainder of your update.
- The mentioned company or person will receive a notification letting them know they have been mentioned.
Monitoring your brand online
If you need help understanding how @mention or #hashtags work let us know, they can be tricky to get your head around when first starting to use. We can also help with your online branding for social media platforms.
Written by Kathleen Boyd