As part of your overall marketing strategy knowing your target audience is key, as this will help shape your message. A target audience is not just 'men and women between 18 and 35', you need to get specific.
Consider what your target audience likes, narrow down the age gap and the gender, think about where you are servicing; local, national, or global. Online and offline are equally important, find out where your next customer is coming from.
One of the most efficient ways to determine your audience is to ask your clients and receive first hand information. Ask new clients one important question:
How did you find us?
Some businesses have a new client form. If you haven't already, include this question on it and provide a range of options for selection, eg. Yellow Pages, Yellow Online, Google Search, social media promotion, newspaper or radio advertisement, referral.
Another option is to compile a short (three to five question) survey that you can share with both new and existing clients. Ensure you have a purpose in mind when you are preparing this. It may be to determine your most effective marketing channels, or find out how your business was found, or why someone chose to work with you.
Over time you will you have compiled a list of valuable data that can the be analysed and put to use to refine your business marketing.
If you would like guidance on refining your target audience to better ensure your marketing efforts are received by the right people, get in touch with Kite today.
By Kathleen Boyd
Consider what your target audience likes, narrow down the age gap and the gender, think about where you are servicing; local, national, or global. Online and offline are equally important, find out where your next customer is coming from.
One of the most efficient ways to determine your audience is to ask your clients and receive first hand information. Ask new clients one important question:
How did you find us?
Some businesses have a new client form. If you haven't already, include this question on it and provide a range of options for selection, eg. Yellow Pages, Yellow Online, Google Search, social media promotion, newspaper or radio advertisement, referral.
Another option is to compile a short (three to five question) survey that you can share with both new and existing clients. Ensure you have a purpose in mind when you are preparing this. It may be to determine your most effective marketing channels, or find out how your business was found, or why someone chose to work with you.
Over time you will you have compiled a list of valuable data that can the be analysed and put to use to refine your business marketing.
If you would like guidance on refining your target audience to better ensure your marketing efforts are received by the right people, get in touch with Kite today.
By Kathleen Boyd
