Here are five ways to get the most out of your email marketing:
If you are using email marketing software you will have the ability to measure how your contacts interact with your message. You can review Open Rate, Click Rate, Unsubscribes and more; you can then use this to tailor your future emails.
Give people the option to get in touch with you - put in a clear call to action in your email each time. Always put in a “From” address - don’t send campaigns with a “no-reply”. Ensure the “From” address is accessible and checked regularly for replies.
If people want in, make it easy for them. Have a subscribe form on your social media pages, your website, and at the bottom of your email signature. However, don’t confuse what people want to see. Each platform – email, Facebook, LinkedIn etc will have a different audience and you need to tailor your content to suit.
4. Personalisation and Personality
Let your audience know they are not one of many - use the Merge Field to personally address your emails. Segment your list to offer different information to different audiences. Use photos to showcase who you are - let your audience know you are real.
Don’t add randoms to your database. Just because someone hands you a business card does not mean they want to go on your list. Ask. Make sure you are up with the play on New Zealand’s anti-spam laws so your business doesn’t get penalised. Read these here.
Use these five principals to give your email marketing purpose, personality and engage your audience.
Written by Kathleen Boyd.