Email is an effective way of directly reaching your target audience, your email appears in an inbox and remains there until the recipient either replies to you, or deletes the message. Either way your reader is taking an active action associated with your business.
Here are five ways to get the most out of your email marketing:
1. Analytics
If you are using email marketing software you will have the ability to measure how your contacts interact with your message. You can review Open Rate, Click Rate, Unsubscribes and more; you can then use this to tailor your future emails.
2. Engagement
Give people the option to get in touch with you - put in a clear call to action in your email each time. Always put in a “From” address - don’t send campaigns with a “no-reply”. Ensure the “From” address is accessible and checked regularly for replies.
3. Integration
If people want in, make it easy for them. Have a subscribe form on your social media pages, your website, and at the bottom of your email signature. However, don’t confuse what people want to see. Each platform – email, Facebook, LinkedIn etc will have a different audience and you need to tailor your content to suit.
4. Personalisation and Personality
Let your audience know they are not one of many - use the Merge Field to personally address your emails. Segment your list to offer different information to different audiences. Use photos to showcase who you are - let your audience know you are real.
5. Privacy
Don’t add randoms to your database. Just because someone hands you a business card does not mean they want to go on your list. Ask. Make sure you are up with the play on New Zealand’s anti-spam laws so your business doesn’t get penalised. Read these here.
Use these five principals to give your email marketing purpose, personality and engage your audience.
Written by Kathleen Boyd.
Here are five ways to get the most out of your email marketing:
1. Analytics
If you are using email marketing software you will have the ability to measure how your contacts interact with your message. You can review Open Rate, Click Rate, Unsubscribes and more; you can then use this to tailor your future emails.
2. Engagement
Give people the option to get in touch with you - put in a clear call to action in your email each time. Always put in a “From” address - don’t send campaigns with a “no-reply”. Ensure the “From” address is accessible and checked regularly for replies.
3. Integration
If people want in, make it easy for them. Have a subscribe form on your social media pages, your website, and at the bottom of your email signature. However, don’t confuse what people want to see. Each platform – email, Facebook, LinkedIn etc will have a different audience and you need to tailor your content to suit.
4. Personalisation and Personality
Let your audience know they are not one of many - use the Merge Field to personally address your emails. Segment your list to offer different information to different audiences. Use photos to showcase who you are - let your audience know you are real.
5. Privacy
Don’t add randoms to your database. Just because someone hands you a business card does not mean they want to go on your list. Ask. Make sure you are up with the play on New Zealand’s anti-spam laws so your business doesn’t get penalised. Read these here.
Use these five principals to give your email marketing purpose, personality and engage your audience.
Written by Kathleen Boyd.
