From our work with various wine industry clients, we are aware that many people are unaware that this silly season could be even sillier - there are new LOWER blood alcohol levels for drivers coming into effect on 1 December. Check out what the changes actually mean here
SEO is short for Search Engine Optimisation. Simply put it is action you can take to boost your business’ ranking on the web. And you do this so that when someone uses key search words, your business will have a better opportunity to appear on the first page, if not at the top, of the search results.
There are over 200 factors that impact where your site ranks. These include site and page quality, freshness of content, your user content, your location, and more. Google has a very simple interactive story here you can scroll through to see how it all works, click here to see. And when you get to the bottom of this story, you can see live spam screenshots of things that are currently being removed from Google.
Actions to take now
Article written by Kathleen Boyd.
Providing insight, advice and inspiration for effective marketing communications.