If your intention with social media use for your business is to talk to potential new customers or employees, then you’ll be judged by what they read online. That’s how they’ll largely decide whether to check you out further; on what they’ll base their first and hopefully, ongoing impressions.
And while the content of what you say is important, how you express it just as important. Spelling and grammar matter.
You may think this is trivial but remember once it’s up in cyberspace it’s there for people to see until the internet stops! And you will continue to be characterised by your posts.
Still don’t care? That’s your call, but here are some reasons why you should take the time to spell check, use proper grammar and punctuation, and reread what you've written before clicking ‘Post’.
1. It makes you (and your business) look smart Knowing how to spell and to convey an idea or thought with clarity is recognised by others, even if they don't know or interact with your business, yet. They may not be interested in your topic(s) of choice, but they will still perceive you as intelligent if you take the time to write correctly.
The attention span of interneters is seriously limited. One quick glance at any careless rambling and you're instantly classified as an idiot.
2. People will understand you
Your primary reason for posting on Social Media is to share something that they find interesting and honestly, we want Likes, Shares, and some positive comments. But if your grammar and spelling is terrible, nobody is going to take the time to decipher your intended message.
3. You’ll increase your success rate
The likelihood of receiving positive feedback is exponentially increased by representing yourself as a person who knows what they're talking about. Your typed words are your "voice", or that of your business - speaking to the rest of the world. If you write well - to the reader - you're speaking well, and you'll get a better response.
Stop for just a moment before you submit your typed entry and consider whether it clearly conveys what you want to say. You can then easily and quickly make any necessary corrections.
4. You'll be respected
It's pretty much a given that everyone is not going to agree with your opinions. It's obvious that not everybody on your friend list is going to care about your thoughts or activities. However, if you can be articulate online, you'll be subconsciously respected by anyone that glances at your postings.
By Dale Cowie
And while the content of what you say is important, how you express it just as important. Spelling and grammar matter.
You may think this is trivial but remember once it’s up in cyberspace it’s there for people to see until the internet stops! And you will continue to be characterised by your posts.
Still don’t care? That’s your call, but here are some reasons why you should take the time to spell check, use proper grammar and punctuation, and reread what you've written before clicking ‘Post’.
1. It makes you (and your business) look smart Knowing how to spell and to convey an idea or thought with clarity is recognised by others, even if they don't know or interact with your business, yet. They may not be interested in your topic(s) of choice, but they will still perceive you as intelligent if you take the time to write correctly.
The attention span of interneters is seriously limited. One quick glance at any careless rambling and you're instantly classified as an idiot.
2. People will understand you
Your primary reason for posting on Social Media is to share something that they find interesting and honestly, we want Likes, Shares, and some positive comments. But if your grammar and spelling is terrible, nobody is going to take the time to decipher your intended message.
3. You’ll increase your success rate
The likelihood of receiving positive feedback is exponentially increased by representing yourself as a person who knows what they're talking about. Your typed words are your "voice", or that of your business - speaking to the rest of the world. If you write well - to the reader - you're speaking well, and you'll get a better response.
Stop for just a moment before you submit your typed entry and consider whether it clearly conveys what you want to say. You can then easily and quickly make any necessary corrections.
4. You'll be respected
It's pretty much a given that everyone is not going to agree with your opinions. It's obvious that not everybody on your friend list is going to care about your thoughts or activities. However, if you can be articulate online, you'll be subconsciously respected by anyone that glances at your postings.
By Dale Cowie
