Three important things you need to know about Facebook

Personal News Feed

Your news feed is the long list of stories that continually updates itself based on what your friends are doing, the pages you like and the groups that you follow on Facebook.  It will include status updates, photos, videos, links, app activity, comments and likes.
 
You can view stories on your News Feed in two ways:

• Top Stories (Default):  This shows items in order of popularity based on the level of interaction on a post eg. if many of your friends are commenting or liking a post it will appear higher.
• Most Recent: This shows stories in the order that they were posted

Note your news feed will eventually return to Top Stories, so you need to check it every now and then.

News Feed for business

To access your News Feed on your business page (made up of stories from the pages your business likes) click on the View Pages feed on left hand side.

Why Pages are important for business

While you may not see much of a return these days unless you are paying for advertising, a Facebook Business Page is still a free and easy-to-maintain online presence - clients, potential clients and others can view information on your business, and it counts as a listing in Google.
 
To get the most out of your business Facebook page you want to complete as much information as you can to bring your business to life.  Facebook is continually adding in new features too, like the Services Section and the Shop Section so keep an eye out for these.
 
Informative, engaging post content along with images and video posts are a great way to showcase your company and offer the opportunity for communication with your followers.
 
So while Facebook may not be everyone’s cup of tea, it does have its place.  For any questions about Facebook, or if you are ready to set up one for your business, get in touch today.

Written by Kathleen Boyd

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