Save time and money
Digital magazines are relatively straight-forward to upload if you already have artwork created for a print version. Additionally, some online magazines let you load content straight into their software so you can do away with artwork design costs, not be limited by set page amounts, or layout restrictions as you create your print and digital magazine at the same time. As an added bonus, if you only publish your publication online, you can save on printing, postage and storage costs.
Learn more about your readers
Many online publishing platforms have statistics that come with them. The depth of this information can vary on what (if anything) you pay to use it. You can measure statistics such as click-throughs from links, the length of time spent on a page, and some software will also have heat tracking so you can see how a mouse was used across each page. Tracking how a reader engages with your magazine online provides the opportunity to fine tune future publications.
Interactive media increases engagement
With the ability to include video, sound, and interactive links within your publication (offered by some online publishers) you are increasing the opportunity for your reader to be engaged right there within your magazine. They don’t need to click and go somewhere else online so you can get your message across clearly and quickly, and increase the amount of time a potential customer is viewing your brand.
Get people on the go
A quality online publisher will convert your magazine so it is easily readable across mobile devices thus creating accessibility to your magazine that you may not have had before. For those stuck in the daily commute, busy execs with time between meetings, mums and dads on the go with littlies; now the majority of people have their ipad, tablet, or phone with them so they can read your publication as it suits.
If your subscribers move to another location, they can maintain their loyalty with a simple click as you notify them with an email that your magazine is live. A regular email is also a great way to share other news at the same time. Plus, the power of Google means once online, your magazine is searchable by everyone.
Here are a couple of online publishing platforms to check out, and if you would like to discuss how to get your magazine online simply get in touch here.
Mirabel’s Digital Studio
Flip PDF professional
Adobe digital publishing suite
Written by Kathleen Boyd