In this day and age it is the rare business that does not have an online presence. So how do you take your business from offline to online?
1. Personalise
Get your unique domain name. There are many different companies that sell these and you can get yours from as little as $12 per year.
2. Build a great website
A website is the first step to boosting your online presence. Ensure you have a great web designer who not only will make your site look good, but design it so it’s easy for people to navigate through.
3. Tackle Search Engine Optimisation (SEO)
Make sure your business is at the top on Google (or at least the first page). With so many businesses becoming wise to the benefits of SEO a good strategy is vital.
4. Master social media
More than just Facebook, Twitter and LinkedIn, there are dozens of social media platforms that you could be using for your business. Investigate what will work for you, then guild your brand and showcase the human side of your business online.
5. Incorporate email marketing
A cost effective tool that allows you to incorporate your branding and message professionally to reach customers and prospects. Make sure you have sign up forms across all your social media platforms.
6. Take action with video
Video is a great tool to promote your business, a 60 second video that captures your audience can prove more engaging than a 600 word About Us page.
7. Showcase to blogging
A great way to let your personality shine through and provide useful, compelling content. Blogging also helps with SEO.
8. The old fashioned way
Once you are up and running if you have something newsworthy to report that ties in with your new online presence, eg. a workshop, award, competition, let the media know. Send out a press release to the local papers (they may even put it online).
9. Review, maintain, evolve
It doesn’t just stop once you are online, you will need a strategy to maintain your online presence and your investment.
Article prepared by Kathleen Boyd.
Get in touch today to grow your business online.
1. Personalise
Get your unique domain name. There are many different companies that sell these and you can get yours from as little as $12 per year.
2. Build a great website
A website is the first step to boosting your online presence. Ensure you have a great web designer who not only will make your site look good, but design it so it’s easy for people to navigate through.
3. Tackle Search Engine Optimisation (SEO)
Make sure your business is at the top on Google (or at least the first page). With so many businesses becoming wise to the benefits of SEO a good strategy is vital.
4. Master social media
More than just Facebook, Twitter and LinkedIn, there are dozens of social media platforms that you could be using for your business. Investigate what will work for you, then guild your brand and showcase the human side of your business online.
5. Incorporate email marketing
A cost effective tool that allows you to incorporate your branding and message professionally to reach customers and prospects. Make sure you have sign up forms across all your social media platforms.
6. Take action with video
Video is a great tool to promote your business, a 60 second video that captures your audience can prove more engaging than a 600 word About Us page.
7. Showcase to blogging
A great way to let your personality shine through and provide useful, compelling content. Blogging also helps with SEO.
8. The old fashioned way
Once you are up and running if you have something newsworthy to report that ties in with your new online presence, eg. a workshop, award, competition, let the media know. Send out a press release to the local papers (they may even put it online).
9. Review, maintain, evolve
It doesn’t just stop once you are online, you will need a strategy to maintain your online presence and your investment.
Article prepared by Kathleen Boyd.
Get in touch today to grow your business online.
