So what does it take to give that outstanding customer experience? Here are some tried and true tips.
Be a great listener
Take the time to identify what your customer actually needs. Ask questions and listen to the answers. Look at the words they use, their body language, their tone of voice.
Know your stuff
When you and your employees fully understand the business you are in, you can truly provide what the customer is after. Sharing knowledge, even with the most junior staff, is pivotal; that knowledge could answer the potential sales-breaker question.
For that moment when you are talking with your customer, they are the world. Customers don't buy products or services; they buy good feelings and solutions to problems. Always use first names, treat them as individuals. This builds good feeling and trust. The fake smile may work on some people, some of the time, but people are intuitive and they will know if you are being genuine.
Don't be afraid to apologise
When something goes wrong, apologise. It's easy and customers appreciate it. While they may not be always right, the customer must always win. It is important to deal with any issues as soon as they occur; otherwise you run the risk of them getting blown out of proportion. Any complaint can be turned into feedback to help the business grow.
Keep your promises
There is nothing worse than the feeling of being let down when someone says x and y happens. Simply, if you cannot deliver what you say you can, then do not say you can. It is better to over-deliver than make a promise you can’t keep.
The extra mile
Keep your customers happy by giving them more than they expect, something they will not get from your competitors, or something unexpected. Even if you aren't going to profit straight off, build trust and reputation by giving your customers something for nothing.
The little things
People want to talk to people, not an answer phone. Answer your phone; better yet answer your phone with a smile on your face.
Find a great training company and have your team trained in the basics of customer service.
Your customers are your business, so it is imperative to think of them as such. Without customers there would be no business - when they’re happy they continue to work with you, and they help your business grow by referrals to friends and associates.
Article written by Kathleen Boyd.