1. Define your goals or objectives
As with any form of marketing, the first step is to determine what you want to achieve. Do you need more people to visit a page on your website? Do you want to build a database by asking people to sign up for a free ebook? Do you want an increase in sales? Each campaign will potentially have a mix of objectives, some may be similar to others. It is important to write down what your goals are and give them a number, so you have something to measure against.
2. Choose your platform
If you are starting out with social media campaigns I would suggest using one platform. Learn this platform well, including how the analytics works, so you can understand how your campaigns are succeeding, or not. Tweak campaigns to increase your goals or objectives, to fine tune them and to leverage off successful campaigns.
3. Get it in writing
Prepare a timeline of your activities. Who is going to undertake tasks? When do the tasks need to be undertaken? When they are done? This is helpful for analysis after the campaign and can form a template for future campaigns.
4. Develop outstanding visuals
Graphics bring a social media campaign to life, video is a fantastic tool also. Create a series of ads, monitor how each performs and compare this so you can shift your tactic and adapt as required. Remember to use well thought out graphics and imagery, you are representing your brand and it is important to keep consistency and high quality to the fore.
5. Consider your audience
Who are you trying to reach and how does this fit with your goals? Consider that if you do not have a highly targeted audience your campaign may fall flat. Use your target audience to create content that will appeal, that is relevant, and that you can target your advertisement placement too.
This list is only the beginning, it is a good foundation to begin your first social media campaign from. Remember, content is king and you need to create content that is relevant, valuable and on target to your audience, in order to meet your goals and objectives.
If you would like help planning a social media campaign get in touch with us.
Written by Kathleen Boyd.