Funding has been confirmed for a $500,000 three-year programme to increase awareness and sales of Hawke’s Bay wine into China.
Hawke’s Bay Winegrowers’ Inc., the regional organisation representing local grape growers and winemakers, has secured a dollar for dollar grant from the Agricultural and Marketing Research and Development Trust (AGMARDT), an agribusiness trust, to get a collaborative China marketing project underway.
The ground-breaking programme includes up to nine education and tasting events per year in addition to PR and social media campaigns.
For more on this exciting development
Hawke’s Bay Winegrowers’ Inc., the regional organisation representing local grape growers and winemakers, has secured a dollar for dollar grant from the Agricultural and Marketing Research and Development Trust (AGMARDT), an agribusiness trust, to get a collaborative China marketing project underway.
The ground-breaking programme includes up to nine education and tasting events per year in addition to PR and social media campaigns.
For more on this exciting development
